Founded in 1980, Hublot quickly gained prestige and influence in the industry through the introduction of unparalleled design technologies and the use of revolutionary materials.

Italian watchmaker Carlo Crocco inherited the Breil watchmaking business, but in 1976 he defied family tradition and began to pursue his own vision of watches, unlike anything his family had ever done before. In 1980, Crocco registered the MDM Geneve brand and presented Hublot watches at the Baselworld watch exhibition.

The Hublot strap was made from a specially designed lightweight and durable rubber. Crocco put this strap on a gold watch in a case that vaguely resembles a porthole (fr. hublot). The result is an elegant accessory with a sporty touch, perfect for everyday wear. Crocco's watch made a splash.

The number of connoisseurs of the brand gradually grew, in the early 1990s Hublot gained popularity among European aristocrats and celebrities, including King Juan Carlos of Spain, Prince Albert of Monaco, Giorgio Armani and Elton John.

Hublot watch today

In 2004, Jean-Claude Biver became CEO of Hublot, a true legend in the watch industry, who raised such brands as Blancpain and Omega to their feet. He rebooted Hublot with the introduction of the now iconic Big Bang Chronograph at Basel 2005.

The watch made a splash - for many, it was a breath of fresh air in the midst of a large number of watches in traditional design. The model became a bestseller and received several awards, including the prestigious Design Award at the Geneva Watchmaking Art Grand Prix.

Hublot has established itself as a recognized player in the watch industry that ignores conventions and industry norms. The four main lines of the brand are Big Bang, Classic Fusion, Spirit of Big Bang and the innovative MP series. Hublot is known for its innovative materials, unconventional colors and designs. The brand also creates extraordinary limited edition watches that are sought after by collectors around the world.